As early voting gets underway, it is time to make sure your messaging is focused solely on effective GOTV efforts. A study by David Nickerson from the University of Notre Dame in 2007 concluded, ''The bottom line is that campaigns ought to emphasize the quality of the phone calls over the quantity…'' Our success in the realm of political phone calls has been in part because of the extensive training, coaching and supervising our employees undergo to ensure effective, live calls. This … [Read more...]