A strong ID program uses multiple avenues to capture data – be it Auto, Live and Voice Variable programs. Knowing this, the best use of ID in 2012 will be to make sure to include a question on each of your ID programs that includes top issues, then take that information and deliver advocacy and get-out-the-vote messages specific to the issue identified. Through our findings, a strong ID program is tremendously helpful in turning out supporters come election time. A brief case study explains … [Read more...]