Studies

The 44% You May Be Ignoring

Posted on Sep 30, 2016 in Studies

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AB/EV Higher Lift & Increased Reach

Posted on Sep 22, 2016 in Studies

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Calls v No Calls Case Study

Posted on Sep 21, 2016 in Studies

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United States Senator Richard Shelby – A 2016 Primary Case Study

Posted on Jun 8, 2016 in Studies

United States Senator Richard Shelby – A 2016 Primary Case Study Recognizing a potential for a strong Primary challenge, the Shelby Campaign got to work early in the 2016 cycle.  With forecasts calling for record turnout, the campaign began to focus on new voters and conducted an ID program to find out where they were and what would make them vote in favor of Shelby. Auto & Live ID programs had issue questions as well as candidate preference questions to gather a more complete snapshot of the voter base.  The campaign began with an expansive Auto ID program to gather as much initial data...

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Effects of Voter Contact Phone Calls

Posted on Apr 19, 2016 in Studies

Effects of Voter Contact Phone Calls Did you know that ID calls that occur months before an election give you, not just a hard ID, but can also impact turnout for our Republicans?  Our studies have shown voters who participate in an ID call turnout at higher rates than those who aren’t contacted. Looking at Persuasion and Turnout calls, we see an even bigger impact: It pays to spend time making ID calls now, with many programs leading to November. If you have questions on how programs such as this apply to your campaign, please contact us at 855-FLS-2016 or through our Contact Us page...

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Off-Year Fundraising Techniques

Posted on Sep 9, 2015 in Studies

Product: Fundraising | Prospecting What We Did: FLS developed a small dollar fundraising plan that built a house file early on in the cycle to pay off dividends in the election year. How We Did It: Through robust national prospecting, we built up a strong donor base, implementing our breakeven guarantee so the client was at no risk of losing money. With follow up mailings, reminder calls and email reminders that were coordinated with the client’s direct mail and digital teams, we collected funds at no extra cost to the client. Results: FLS generated over 13,000 new donors, grossing over a...

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