2008 Senate Campaign ID Efforts
Product: Automated ID Calls
What We Did: We conducted tens of thousands of Automated Identification calls to a targeted universe of voters for a US Senate campaign in a Midwest state.
How We Did It: Our analysis of a series of questions showed which voters supported the candidate, which ones were against and which one were on the fence.
FLS Connect was able to craft and deliver messages to those who were “for” and those who were on the fence. We then collected these responses and delivered the data back to our client.
The speed of automated calling enabled us to get the right message on the individual’s “hot button” issues in front of each voter.
Results: The campaign was successful because we were able to continue to talk with “believers” and move those “on the fence” to the candidate’s side.
All positive, all quick and all affordable.
