2010 Legislative Issue
Product: Tele Town Hall
What We Did: We conducted a series of Tele Town Hall events into targeted Congressional Districts the weekend of the Health Care Reform Bill House vote.
How We Did It: Our system dialed over 175,000 participants and connected with 86% of the targeted universe.
The events lasted an average of 50 minutes, and over 73,000 participants joined the live events.
Results: Tele Town Hall connects elected officials and candidates during critical times to disseminate their messages, create a call-to-action and when an in-person meeting is not possible. Tele Town Hall not only serves the official or candidate well in staying aligned with the will of the people, but it allows average Americans to exercise their voice on legislation that will impact their health and pocketbook.
2009 State Party / Fundraising
Product: Tele Town Hall Fundraising
What We Did: FLS Connect conducted a Tele Town Hall for the Ohio Republican Party in the fall of 2009.
FLS Connect dialed Ohio Republican Party donors under $1,000, along with their State Committee Members and County Chairs. Ohio Republican Party Chairman Kevin DeWine recorded two messages to participants 1) live answer messages inviting participants to be automatically connected to the live event 2) answering machine message to people who missed our invitation.
How We Did It: We dialed a total of 47,735 people and had an 86% connection rate with a 20% participation rate. (The average Tele Town Hall connection rate is between 75-80%, and participation rate is 21%)
A total of 8,345 participants joined the live event, with up to 1,998 participants on at one time. The average participant duration was 6.35 minutes. (The average Tele Town Hall participant duration for a political event is 5 to 6 minutes)
Chairman DeWine delivered remarks about the state of Ohio politics and how critical their continued financial support was to victory in 2010. Chairman DeWine used our polling and survey feature to ask participants to make a financial contribution.
The following day, FLS Connect did a fundraising call to Party donors to raise money for their final 2009 appeal which included the Tele Town Hall participants that indicated they wanted to make a contribution.
Results: Tele Town Hall provides a great donor maintenance program while boosting contributions.
Results were 38% higher from those who participated in the Tele Town Hall versus a control group who were not called.
Results were 27% higher from those who received a voicemail message from the Chairman about the Tele Town Hall versus a control group who were not called.
2010 Gubernatorial Candidate
Product: Tele Town Hall
What We Did: We conducted a large-scale, highly targeted Tele Town Hall event for a Gubernatorial candidate.
How We Did It: Our system dialed 105,000 participants and connected with 86.5% of this universe.
The event lasted 53 minutes, and over 21,214 participants joined the live event. Average participant duration was 18 minutes.
The survey option was also utilized to gauge early support for the candidate and collect volunteer information.
Results: Tele Town Hall is a highly effective way for this Gubernatorial campaign to cultivate relationships, spread the campaign’s message, gather data, identify key activists and supporters, and target them for future activation programs.