2009 Initiative and Referendum Campaign
Product: Live and Automated Voice Variable ID
What We Did: A non-partisan statewide issue campaign used FLS Connect’s Voice Variable system to identify and turn out voters in an off year election.
We utilized both Live and Auto Voice Variable ID calls in order to reach the large universe of statewide voters, helping the client effectively target a ”likely voter” audience.
How We Did It: In order to increase participation and successfully ID voters from this Midwestern state, we utilized Voice Variable calls. Our personal touch did more than simply acknowledge the voter by name. We informed the voter of the dollar amount that their county and local schools would receive upon passage of the issue. The personalized, micro targeting nature of these calls compelled more people to respond to the ID questions.
We divided our targeted universes into three tiered groups. We targeted one tier of likely voters with an Auto Voice Variable ID call, and then followed up with live calls to the people we did not reach.
We grouped the remaining contacts into a final tier, and then used Auto ID calls to identify strengthen our ”likely voters” file. Auto Voice Variable ID calls allowed us to identify large numbers of voters in a very short period of time and at a lower cost than traditional live ID calls.
Results: Over 80% of the voters we contacted stayed on the phone to answer all 3-6 questions of the ID survey. We were able to identify up to 28% of the voters we called which is roughly 13% higher than the average automated ID call.
FLS Connect’s efforts in identifying and targeting a statewide ”likely voter” audience helped produce the state’s largest voter turnout for an off-year election, and led the client to an overwhelming victory.
2009 Primary Campaign
Product: Voice Variable Automated ID
What We Did: Personalized Voice Variable Automated Identification calls were used to identify voters support for a particular candidate and issue question.
Each call was personalized with name and/or geography, to target voters and increase response rates.
How We Did It: We called a targeted list of voters with this program which mentioned the voters name and county then proceeded to ask the voter a series of questions – those included political party, ballot test, and issue question.
Recipients then pressed appropriate buttons on their keypad to respond.
The voice variable automated ID calls ran over a series of two nights attempting to reach live respondents.
Results: These projects reached a 50% contact rate to our voter universe. Of those, 75% responded to all questions.
On Election Day, the candidate won with a comfortable margin and the information gather will be used to build their GOTV universe for the general election.