There are a lot of moving pieces to campaigns. Working with multiple products and platforms, with multiple vendors, can quickly become overwhelming as numerous reports pile up with no integrated way to compile the overall results or voter information. Different members of campaign teams are looking at singular pieces of the puzzle without having a true grasp of the “big picture.” It can become a stumbling block that ultimately unravels efforts for even the most seasoned campaign … [Read more...]
Growing Your Data to Know Your Audience
May 19, 2011 By
Many campaigns and organizations have a summer “to do” list. One of the high priority tasks should be organizing, growing and enhancing your voter database and internal lists. The meticulous work of compiling and organizing contacts during the slower summer months benefits every campaign event, donor outreach and voter contact effort you pursue in the future. Our Data Connect tool allows you to build, manage and strengthen data files with ease. You can tag and pull targeted groups with just … [Read more...]
The President is running. Are you?
April 14, 2011 By
President Obama is not starting his re-election bid at a snail’s pace. He has cross country fundraising and rallies scheduled. He is likely coming to a state or town near you. Voters are about to be inundated with his campaign rhetoric and skilled delivery of teleprompter text. We hope that you have efforts planned to keep voters well informed and volunteers organized. Are you ready to build on the victories of 2010 and win back the White House in 2012? One of the most sweeping … [Read more...]
2012 success begins with 2011 fundraising
March 15, 2011 By
It has been an exciting 2011 for us here at FLS Connect. We have seen change, growth and success in the past couple months and we are excited to see what the rest of the year will bring. One thing we want to share with you this month is the importance of prospecting and fundraising. We recently put together a case study from our fundraising work with the Marco Rubio campaign last cycle. In mid-May of 2009, the St. Petersburg Times ran a story that labeled Rubio an “underdog” and … [Read more...]
“GOTV Calls: Quality trumps quantity”
October 18, 2010 By
As early voting gets underway, it is time to make sure your messaging is focused solely on effective GOTV efforts. A study by David Nickerson from the University of Notre Dame in 2007 concluded, ''The bottom line is that campaigns ought to emphasize the quality of the phone calls over the quantity…'' Our success in the realm of political phone calls has been in part because of the extensive training, coaching and supervising our employees undergo to ensure effective, live calls. This … [Read more...]
