Posts Tagged "id work"

United States Senator Richard Shelby – A 2016 Primary Case Study

Posted on Jun 8, 2016 in Studies

United States Senator Richard Shelby – A 2016 Primary Case Study Recognizing a potential for a strong Primary challenge, the Shelby Campaign got to work early in the 2016 cycle.  With forecasts calling for record turnout, the campaign began to focus on new voters and conducted an ID program to find out where they were and what would make them vote in favor of Shelby. Auto & Live ID programs had issue questions as well as candidate preference questions to gather a more complete snapshot of the voter base.  The campaign began with an expansive Auto ID program to gather as much initial data...

Read More