Perspectives

The 4 Ws of Grassroots Advocacy

Posted on Mar 21, 2019 in Perspectives

Is your organization considering initiating a grassroots advocacy program, but not sure where to start? Learn the 4 W’s about grassroots advocacy efforts and how to get started!   What? Grassroots advocacy is the process of communicating with the general public and asking them to contact their legislators on a particular issue. Generally, constituents are willing to contact their legislators, but most of them need encouragement. With an effective grassroots advocacy program, you inform them about the problem and ask them to be part of the solution. This tactic creates commitment and...

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Think Local

Posted on Mar 19, 2019 in Perspectives

Calling our legislators has been a technique that has existed for almost as long as phones themselves. After the first phone was installed in the U.S. Capitol, due to the high volume of calls, the doorman asked for an assistant to answer constituent calls. In 1898, Congress purchased a 100-phone switchboard to deal with the influx of calls. Then, in the 1900s the call volume increased again, and congress maintained a staff of “Hello Girls” to manage the calls.   In all reality, citizens have the ability to participate in political life more often than they have the ability to vote....

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Two Steps to Perfection

Posted on Mar 15, 2019 in Perspectives

Have you ever wondered why letters go through two rounds of edits with our Letter Desk product? A first draft is never going to be perfect. Think of it as a guideline for the finished letters that we craft. We capture the opinions of the constituents, turn them into copy, and begin the process. The first draft is bound to have errors, but as they are edited and refined into unique final drafts. The best editors understand production and have a depth of knowledge in politics and the legislative process, which allows them to see the bigger picture. Our editors make the unique copy better every...

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The Art of Influencing Legislation

Posted on Mar 13, 2019 in Perspectives

  Letter writing campaigns have the potential to mobilize a large group of constituents to voice their opinion about a specific issue. A well-timed, informed and clearly written letter writing campaign can have significant influence on political decisions. Utilizing our Letterdesk product in tandem with our Patch Calls has proven to be an effective strategy to achieve your public policy goals!   A little planning goes a long way. The key to success in any letter writing campaign is volume — to demonstrate a meaningful level of constituent concern to the elected official.  A...

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Redefining Communication

Posted on Mar 6, 2019 in Perspectives

I’m going to let you in on a secret: our society is turning into a mobile first generation. Think about it: how many times do you reach for your phone instead of your computer to complete a task? I know I do. It’s just so convenient. People have an increased expectation that your organization exists on social channels and have a mobile responsive website. Therefore, we can evolve our organization communications by utilizing texting to spread our message.   Texting is personal.   Even in 2019, we still correlate texting as a part of personal communications. It’s personal, quick, and...

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Fundraising’s Secret Weapon: Data Analytics

Posted on Feb 15, 2019 in Perspectives

  First of all, understanding data does not need to be intimidating. In fact, understanding the meaning behind your data can have a positive impact on your bottom line.   But how exactly do I extract meaningful insights from my data, and utilize them to inform my future fundraising strategy?   Actually, the answer is deceptively simple. If you have a question, test it, and figure out what happened. Does that remind you of something?   Yes! Every day we use the Scientific Method to find actionable insights for fundraising programs. This method really allows us to identify...

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