Perspectives

Fundraising’s Secret Weapon: Data Analytics

Posted on Feb 15, 2019 in Perspectives

  First of all, understanding data does not need to be intimidating. In fact, understanding the meaning behind your data can have a positive impact on your bottom line.   But how exactly do I extract meaningful insights from my data, and utilize them to inform my future fundraising strategy?   Actually, the answer is deceptively simple. If you have a question, test it, and figure out what happened. Does that remind you of something?   Yes! Every day we use the Scientific Method to find actionable insights for fundraising programs. This method really allows us to identify...

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The Power to Forecast Future Revenue

Posted on Feb 12, 2019 in Perspectives

  This week, we are answering the question:   From Start to finish, how much revenue will a donor contribute to your organization?   So, let’s start to unpack that question.   By building a cycle of giving, you are able to retain donors to maximize the potential within your fundraising program. But, what’s the value of retaining these donors? Can we even assign a dollar value to donor retention?   That’s where Life Time Value (LTV) comes into the equation. With LTV, we are able to quantify the value of a donor relationship over the lifetime of their giving. Quite...

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Two Fundamental Needs: Fundraising and Food

Posted on Feb 7, 2019 in Perspectives

  Eating lunch this week, it suddenly hit me. Fundraising and cooking are basically the same concept. Maybe you don’t believe me yet, but let me explain.   Overall, why are cooking and fundraising alike anyways? Both cooking and fundraising are fundamentally about understanding a process. Exact measurements are not needed. Meaning, in fundraising, there’s definitely not a one sized fits all approach. In fact, once you understand the skills, qualities and processes with fundraising you can apply them to get a consistent offering.   So, let’s talk about building our fundraising...

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Why Fundraising Matters

Posted on Feb 5, 2019 in Perspectives

  When I asked the question: Why does fundraising matter? The most common answer I got was: It’s necessary.   But why?   Fundraising fuels an organization.  We need money to run our organizations, campaigns and our lives.  It’s a means to an end.   So, let’s back up for just a moment. Our attitude effects the culture of our organization, and culture is pervasive. With the current sentiment, we are treating fundraising like it’s a dead end hallway. It’s necessary, but we don’t like it.   All of our organizations need funds to survive- dare I say thrive? So it’s time to change...

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It’s Now or Never

Posted on Oct 30, 2018 in Perspectives

Maximize your remaining resources and turn out your supporters! Phones are flexible, affordable and they WORK! We have the capacity to handle your programs and we can turn them around within hours with no set-up fees. GOTV is critical and will make or break a tight race. Phones can boost turnout by at least 10% in every age and propensity demographic. For voice calls, your universe can be split up between landline and mobile phones. For $300, your campaign has the ability to touch nearly 7,000 voters! Turnout calls are highly effective – read our recent Case Study on how calling...

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Custom. Unique. Personal.

Posted on Feb 8, 2017 in Perspectives

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