Studies

Dialing Cell Phones – PA-18 Case Study

Posted on May 17, 2018 in Studies

In an even split A/B test for the 2017 PA elections where half the turnout universe received a cell phone call and the other half did not, turnout increased in all age groups, frequencies and calculated...

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Data Reserve Successes

Posted on Mar 13, 2018 in Studies

The following are three, brief examples of how our Data Reserve has been used to make the difference for our clients. THINKING OUT-OF-THE-BOX FLS’s Data Reserve Team cross-referenced public voter data with public campaign donation reports for targeted State Senators to help our client build a unique universe of voters who are supporters of the targeted State Senators.  These unique universes were then utilized in a Patch Call Project to urge the wavering Senators to vote against new state sales taxes.  This micro-targeted method helped our client prevent the passage of a new sales tax...

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Large State Party Prospecting

Posted on Mar 12, 2018 in Studies

Large State Party Prospecting Study One of the country’s largest state parties came to us in late 2014 with concerns about their current telemarketing vendor. The party felt they were not raising as much money as they could be and they were not happy with the turnaround time and customer service of the other vendor. We completed a house file analysis for them free of charge, put together projections based on their existing house file data and started doing some testing with them. We have now been working exclusively with them since early 2015. In 2014, an election year, with their other...

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Web-Based Voter Registration Chase Calls

Posted on Feb 23, 2018 in Studies

 Nationwide Coalition Group Web-Based Voter Registration Chase Calls The Story: A nation-wide coalition group launched a web-based voter registration campaign in a targeted state to a targeted audience. Any individual who completed the voter registration form on their website were directed to print and mail their form to a specific election official’s address to complete voter registration. These individuals provided their name and address to the website and most opted in to give the coalition their phone number. FLS’s role in this campaign was to provide data enhancement, verification of...

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Toomey Small Dollar Fundraising Program

Posted on Feb 23, 2018 in Studies

Pat Toomey for U.S. Senate Small Dollar Fundraising Program The Story: FLS developed and executed a successful small dollar fundraising program for the campaign. The program required aggressive prospecting and regularly calling the active donor file to maximize gross and net revenue throughout the cycle. FLS began fundraising for the campaign in January of 2015. Through aggressive prospecting over the course of 22 months we built up a strong donor base, implementing our breakeven guarantee so the campaign was at no risk of losing money. We then strategically scheduled active donor passes...

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Hillsdale College Townhalls

Posted on Feb 23, 2018 in Studies

FLS has had the honor to work with Hillsdale College, a classical liberal arts college in Hillsdale, Michigan. We provided our Townhall Connect platform for the college to share information about the Barney Charter School Initiative with its constituents.  The Barney Charter School Initiative assists groups around the country in establishing classical K-12 charter schools. Townhall Connect events act much like a call-in radio show except we dial out a list of numbers. As the supporters in the list were familiar with the organization calling, they simply picked up the phone to join the...

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