Hillsdale College Townhalls

FLS has had the honor to work with Hillsdale College, a classical liberal arts college in Hillsdale, Michigan. We provided our Townhall Connect platform for the college to share information about the Barney Charter School Initiative with its constituents.  The Barney Charter School Initiative assists groups around the country in establishing classical K-12 charter schools.

Townhall Connect events act much like a call-in radio show except we dial out a list of numbers. As the supporters in the list were familiar with the organization calling, they simply picked up the phone to join the conversation.

interface

Interface for Hosts/Screeners

So far, we’ve provided the college with two tele-townhall events.  Through each of these tele-townhalls, Hillsdale talked to more than 16,000 attendees and fielded many questions from participants throughout the program.  Furthermore, the College was able to create an environment whereby participants were given the opportunity to speak directly with the President of Hillsdale College from the comfort of their homes.

Prior the College’s second event, we placed a call to the event list prior to the program date to remind individuals about the upcoming conversation. In addition, there were website, social media, and traditional mailing methods that announced the event with a means of registering through a webpage.

Website Sign-Up

For this second event, the college raised the program to the next-level with Live Streaming. At one point in the call, the streaming version of the event had well over 1,000 attendees (the phone version had around 8,500).

Live Streaming

The day after each event, the College received a full recording of the event, an attendee report which would show any notes for those who entered the participant queue, a return file of the outbound calls and all post-event voicemails. Such as this:

Post Event Voicemail: “Hi, this is Alice and just want to thank you for such an interesting and informative call and wish you all the best in the education field.”

Confluent has run two of these events for Hillsdale College but plan to do more. The response has been very positive.  Responses to the tele-townhall included those who wished to donate toward the initiative; others who wished to establish a school in their community; and then those who just wished to know more about classical education and how to connect with Hillsdale College.  The College now uses some of the other services we offer that also increase response rates as well as average gifts.  One-on-one communications with individuals is an excellent way to increase knowledge and financial support.

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