National Nonprofit Study

Phone Calls Paired with Mailing

Story: A large nationally recognized non-profit organization had experienced declining membership renewals for three years in a row. Despite an aggressive direct mail program, response rates continued to decline. Confluent recommended a cost-effective, automated calling program to alert members to the mailing and of the importance of renewing their memberships.

Result: The organization saw a 52% increase in response rates from the renewal mailing. In addition, average donations were 13% higher from individuals who received the call than from those who did not. An A/B test was set up with half the file getting an automated call and mailing with the other half only the mailing. The President of the organization recorded a brief message of thanks and announcing the mailing they soon will see. We arranged for the President’s phone messages to arrive two days before the delivery of the renewal mail piece.

Takeway: Due to the higher response rates, the organization was able to send out fewer reminder notices and lowered overall renewal costs. This enabled the organization to free up budget for other projects.

This program was completed by our sister company, Confluent Impact Communication. Confluent offers the same services as FLS with the same experience. Confluent¬†delivers precise targeting that leads to big differences. Whether you’re focused on raising funds, marketing a product or making personal connections with individuals on a specific call to action, Confluent delivers results.

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