Posts Tagged "data"

The Art of Influencing Legislation

Posted on Mar 13, 2019 in Perspectives

  Letter writing campaigns have the potential to mobilize a large group of constituents to voice their opinion about a specific issue. A well-timed, informed and clearly written letter writing campaign can have significant influence on political decisions. Utilizing our Letterdesk product in tandem with our Patch Calls has proven to be an effective strategy to achieve your public policy goals!   A little planning goes a long way. The key to success in any letter writing campaign is volume — to demonstrate a meaningful level of constituent concern to the elected official.  A...

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Fundraising’s Secret Weapon: Data Analytics

Posted on Feb 15, 2019 in Perspectives

  First of all, understanding data does not need to be intimidating. In fact, understanding the meaning behind your data can have a positive impact on your bottom line.   But how exactly do I extract meaningful insights from my data, and utilize them to inform my future fundraising strategy?   Actually, the answer is deceptively simple. If you have a question, test it, and figure out what happened. Does that remind you of something?   Yes! Every day we use the Scientific Method to find actionable insights for fundraising programs. This method really allows us to identify...

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The Power to Forecast Future Revenue

Posted on Feb 12, 2019 in Perspectives

  This week, we are answering the question:   From Start to finish, how much revenue will a donor contribute to your organization?   So, let’s start to unpack that question.   By building a cycle of giving, you are able to retain donors to maximize the potential within your fundraising program. But, what’s the value of retaining these donors? Can we even assign a dollar value to donor retention?   That’s where Life Time Value (LTV) comes into the equation. With LTV, we are able to quantify the value of a donor relationship over the lifetime of their giving. Quite...

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Data Reserve Successes

Posted on Mar 13, 2018 in Studies

The following are three, brief examples of how our Data Reserve has been used to make the difference for our clients. THINKING OUT-OF-THE-BOX FLS’s Data Reserve Team cross-referenced public voter data with public campaign donation reports for targeted State Senators to help our client build a unique universe of voters who are supporters of the targeted State Senators.  These unique universes were then utilized in a Patch Call Project to urge the wavering Senators to vote against new state sales taxes.  This micro-targeted method helped our client prevent the passage of a new sales tax...

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Unique Data Work

Posted on Jan 23, 2018 in Memos

FLS has the capacity of sourcing and analyzing data to supply your campaign or organization with the necessary resources to make the best decision in meeting your objectives. Since 1999, FLS has earned the trust of the industry as experts in voter data and have created unique, specific data sets that can be utilized to meet a variety of needs. FLS Data is a potential resource for: Finding persons that match geo/socioeconomic criteria for local businesses Finding grassroots supporters based on FLS’s data stores for any coalition’s efforts Creating hard-to-find voter segments Creating a voter...

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