Fundraising’s Secret Weapon: Data Analytics
First of all, understanding data does not need to be intimidating. In fact, understanding the meaning behind your data can have a positive impact on your bottom line. But how exactly do I extract meaningful insights from my data, and utilize them to inform my future fundraising strategy? Actually, the answer is deceptively simple. If you have a question, test it, and figure out what happened. Does that remind you of something? Yes! Every day we use the Scientific Method to find actionable insights for fundraising programs. This method really allows us to identify...
Read MoreThe Power to Forecast Future Revenue
This week, we are answering the question: From Start to finish, how much revenue will a donor contribute to your organization? So, let’s start to unpack that question. By building a cycle of giving, you are able to retain donors to maximize the potential within your fundraising program. But, what’s the value of retaining these donors? Can we even assign a dollar value to donor retention? That’s where Life Time Value (LTV) comes into the equation. With LTV, we are able to quantify the value of a donor relationship over the lifetime of their giving. Quite...
Read MoreData Reserve Successes
The following are three, brief examples of how our Data Reserve has been used to make the difference for our clients. THINKING OUT-OF-THE-BOX FLS’s Data Reserve Team cross-referenced public voter data with public campaign donation reports for targeted State Senators to help our client build a unique universe of voters who are supporters of the targeted State Senators. These unique universes were then utilized in a Patch Call Project to urge the wavering Senators to vote against new state sales taxes. This micro-targeted method helped our client prevent the passage of a new sales tax...
Read MoreUnique Data Work
FLS has the capacity of sourcing and analyzing data to supply your campaign or organization with the necessary resources to make the best decision in meeting your objectives. Since 1999, FLS has earned the trust of the industry as experts in voter data and have created unique, specific data sets that can be utilized to meet a variety of needs. FLS Data is a potential resource for: Finding persons that match geo/socioeconomic criteria for local businesses Finding grassroots supporters based on FLS’s data stores for any coalition’s efforts Creating hard-to-find voter segments Creating a voter...
Read MoreNashville 2015 [Photos]
We had an excellent time at our Nashville spring meeting! Check out what we covered and the fun we had.
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