Posts Tagged "donors"

National Nonprofit Study

Posted on Jan 23, 2018 in Studies

Phone Calls Paired with Mailing Story: A large nationally recognized non-profit organization had experienced declining membership renewals for three years in a row. Despite an aggressive direct mail program, response rates continued to decline. Confluent recommended a cost-effective, automated calling program to alert members to the mailing and of the importance of renewing their memberships. Result: The organization saw a 52% increase in response rates from the renewal mailing. In addition, average donations were 13% higher from individuals who received the call than from those who did not....

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