Posts Tagged "donors"

Fundraising’s Secret Weapon: Data Analytics

Posted on Feb 15, 2019 in Perspectives

  First of all, understanding data does not need to be intimidating. In fact, understanding the meaning behind your data can have a positive impact on your bottom line.   But how exactly do I extract meaningful insights from my data, and utilize them to inform my future fundraising strategy?   Actually, the answer is deceptively simple. If you have a question, test it, and figure out what happened. Does that remind you of something?   Yes! Every day we use the Scientific Method to find actionable insights for fundraising programs. This method really allows us to identify...

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Two Fundamental Needs: Fundraising and Food

Posted on Feb 7, 2019 in Perspectives

  Eating lunch this week, it suddenly hit me. Fundraising and cooking are basically the same concept. Maybe you don’t believe me yet, but let me explain.   Overall, why are cooking and fundraising alike anyways? Both cooking and fundraising are fundamentally about understanding a process. Exact measurements are not needed. Meaning, in fundraising, there’s definitely not a one sized fits all approach. In fact, once you understand the skills, qualities and processes with fundraising you can apply them to get a consistent offering.   So, let’s talk about building our fundraising...

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National Nonprofit Study

Posted on Jan 23, 2018 in Studies

Phone Calls Paired with Mailing Story: A large nationally recognized non-profit organization had experienced declining membership renewals for three years in a row. Despite an aggressive direct mail program, response rates continued to decline. Confluent recommended a cost-effective, automated calling program to alert members to the mailing and of the importance of renewing their memberships. Result: The organization saw a 52% increase in response rates from the renewal mailing. In addition, average donations were 13% higher from individuals who received the call than from those who did not....

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