Posts Tagged "fundraising"

Redefining Communication

Posted on Mar 6, 2019 in Perspectives

I’m going to let you in on a secret: our society is turning into a mobile first generation. Think about it: how many times do you reach for your phone instead of your computer to complete a task? I know I do. It’s just so convenient. People have an increased expectation that your organization exists on social channels and have a mobile responsive website. Therefore, we can evolve our organization communications by utilizing texting to spread our message.   Texting is personal.   Even in 2019, we still correlate texting as a part of personal communications. It’s personal, quick, and...

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Fundraising’s Secret Weapon: Data Analytics

Posted on Feb 15, 2019 in Perspectives

  First of all, understanding data does not need to be intimidating. In fact, understanding the meaning behind your data can have a positive impact on your bottom line.   But how exactly do I extract meaningful insights from my data, and utilize them to inform my future fundraising strategy?   Actually, the answer is deceptively simple. If you have a question, test it, and figure out what happened. Does that remind you of something?   Yes! Every day we use the Scientific Method to find actionable insights for fundraising programs. This method really allows us to identify...

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The Power to Forecast Future Revenue

Posted on Feb 12, 2019 in Perspectives

  This week, we are answering the question:   From Start to finish, how much revenue will a donor contribute to your organization?   So, let’s start to unpack that question.   By building a cycle of giving, you are able to retain donors to maximize the potential within your fundraising program. But, what’s the value of retaining these donors? Can we even assign a dollar value to donor retention?   That’s where Life Time Value (LTV) comes into the equation. With LTV, we are able to quantify the value of a donor relationship over the lifetime of their giving. Quite...

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Two Fundamental Needs: Fundraising and Food

Posted on Feb 7, 2019 in Perspectives

  Eating lunch this week, it suddenly hit me. Fundraising and cooking are basically the same concept. Maybe you don’t believe me yet, but let me explain.   Overall, why are cooking and fundraising alike anyways? Both cooking and fundraising are fundamentally about understanding a process. Exact measurements are not needed. Meaning, in fundraising, there’s definitely not a one sized fits all approach. In fact, once you understand the skills, qualities and processes with fundraising you can apply them to get a consistent offering.   So, let’s talk about building our fundraising...

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Why Fundraising Matters

Posted on Feb 5, 2019 in Perspectives

  When I asked the question: Why does fundraising matter? The most common answer I got was: It’s necessary.   But why?   Fundraising fuels an organization.  We need money to run our organizations, campaigns and our lives.  It’s a means to an end.   So, let’s back up for just a moment. Our attitude effects the culture of our organization, and culture is pervasive. With the current sentiment, we are treating fundraising like it’s a dead end hallway. It’s necessary, but we don’t like it.   All of our organizations need funds to survive- dare I say thrive? So it’s time to change...

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