Posts Tagged "fundraising"

National Nonprofit Study

Posted on Jan 23, 2018 in Studies

Phone Calls Paired with Mailing Story: A large nationally recognized non-profit organization had experienced declining membership renewals for three years in a row. Despite an aggressive direct mail program, response rates continued to decline. Confluent recommended a cost-effective, automated calling program to alert members to the mailing and of the importance of renewing their memberships. Result: The organization saw a 52% increase in response rates from the renewal mailing. In addition, average donations were 13% higher from individuals who received the call than from those who did not....

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The Numbers Are In

Posted on Nov 11, 2016 in Studies

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Off-Year Fundraising Techniques

Posted on Sep 9, 2015 in Studies

Product: Fundraising | Prospecting What We Did: FLS developed a small dollar fundraising plan that built a house file early on in the cycle to pay off dividends in the election year. How We Did It: Through robust national prospecting, we built up a strong donor base, implementing our breakeven guarantee so the client was at no risk of losing money. With follow up mailings, reminder calls and email reminders that were coordinated with the client’s direct mail and digital teams, we collected funds at no extra cost to the client. Results: FLS generated over 13,000 new donors, grossing over a...

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Let’s Talk About Caging

Posted on Jun 24, 2015 in Memos

In the Fundraising world there is the ask, and then there is the (hopeful) donation.  What happens next is the process of caging. In essence, caging is the process of depositing donations, tracking the gift and updating your database with contribution information.  At FLS, we have a local, preferred vendor that takes care of this process for us with same-day turnaround and secure practices. Caging is perhaps the most tedious and time consuming part of the Fundraising process and many campaigns and organizations struggle with its demand.  A solid caging process makes the difference in many...

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Donor Lifetime Value Study Part Two

Posted on Jun 15, 2015 in Studies

Donor Lifetime Value: Part Two The Power to Forecast Future Revenue Refresher – In part one of this study we learned that a valuable measure of an organization’s donor file’s health is derived from each donor’s lifetime giving history:  Average Lifetime Value. Average Lifetime Value (LTV) is calculated using an aggregate of all donors giving history, divided by total dollars raised. As can be observed in the above there are substantial variances in LTV based upon donor type and organization. In addition, multi-channel donors have a much greater lifetime value than single channel...

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