Posts Tagged "nonprofits"

Two Fundamental Needs: Fundraising and Food

Posted on Feb 7, 2019 in Perspectives

  Eating lunch this week, it suddenly hit me. Fundraising and cooking are basically the same concept. Maybe you don’t believe me yet, but let me explain.   Overall, why are cooking and fundraising alike anyways? Both cooking and fundraising are fundamentally about understanding a process. Exact measurements are not needed. Meaning, in fundraising, there’s definitely not a one sized fits all approach. In fact, once you understand the skills, qualities and processes with fundraising you can apply them to get a consistent offering.   So, let’s talk about building our fundraising...

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Why Fundraising Matters

Posted on Feb 5, 2019 in Perspectives

  When I asked the question: Why does fundraising matter? The most common answer I got was: It’s necessary.   But why?   Fundraising fuels an organization.  We need money to run our organizations, campaigns and our lives.  It’s a means to an end.   So, let’s back up for just a moment. Our attitude effects the culture of our organization, and culture is pervasive. With the current sentiment, we are treating fundraising like it’s a dead end hallway. It’s necessary, but we don’t like it.   All of our organizations need funds to survive- dare I say thrive? So it’s time to change...

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Hillsdale College Townhalls

Posted on Feb 23, 2018 in Studies

FLS has had the honor to work with Hillsdale College, a classical liberal arts college in Hillsdale, Michigan. We provided our Townhall Connect platform for the college to share information about the Barney Charter School Initiative with its constituents.  The Barney Charter School Initiative assists groups around the country in establishing classical K-12 charter schools. Townhall Connect events act much like a call-in radio show except we dial out a list of numbers. As the supporters in the list were familiar with the organization calling, they simply picked up the phone to join the...

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National Nonprofit Study

Posted on Jan 23, 2018 in Studies

Phone Calls Paired with Mailing Story: A large nationally recognized non-profit organization had experienced declining membership renewals for three years in a row. Despite an aggressive direct mail program, response rates continued to decline. Confluent recommended a cost-effective, automated calling program to alert members to the mailing and of the importance of renewing their memberships. Result: The organization saw a 52% increase in response rates from the renewal mailing. In addition, average donations were 13% higher from individuals who received the call than from those who did not....

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