Posts Tagged "prospecting"

Large State Party Prospecting

Posted on Mar 12, 2018 in Studies

Large State Party Prospecting Study One of the country’s largest state parties came to us in late 2014 with concerns about their current telemarketing vendor. The party felt they were not raising as much money as they could be and they were not happy with the turnaround time and customer service of the other vendor. We completed a house file analysis for them free of charge, put together projections based on their existing house file data and started doing some testing with them. We have now been working exclusively with them since early 2015. In 2014, an election year, with their other...

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Toomey Small Dollar Fundraising Program

Posted on Feb 23, 2018 in Studies

Pat Toomey for U.S. Senate Small Dollar Fundraising Program The Story: FLS developed and executed a successful small dollar fundraising program for the campaign. The program required aggressive prospecting and regularly calling the active donor file to maximize gross and net revenue throughout the cycle. FLS began fundraising for the campaign in January of 2015. Through aggressive prospecting over the course of 22 months we built up a strong donor base, implementing our breakeven guarantee so the campaign was at no risk of losing money. We then strategically scheduled active donor passes...

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The Numbers Are In

Posted on Nov 11, 2016 in Studies

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Marco Rubio Fundraising Case Study

Posted on May 7, 2011 in Studies

Product: Fundraising | Prospecting What We Did: FLS provided the Marco Rubio campaign with a small dollar fundraising plan that built a house file early on in the cycle to pay off dividends in the election year. How We Did It: FLS began fundraising for the senatorial campaign in the summer of 2009.  Through aggressive prospecting and an increase in name ID, we built up a strong donor base, implementing our breakeven guarantee so the campaign was at no risk of losing money.  We also cultivated campaign supporters by reaching out to donors across the country in addition to in-state donors over...

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